Saturday, June 12, 2021

New Video: Ruff Endz - "Hopeless"

R&B duo Ruff Endz shares the official music video to their latest summer-smash "Hopeless".

In a statement about the visuals, the group says:

"We wanted to show a video that made you feel like summer-time fun with an Island twist to it. Because of covid-19 it was nearly impossible to shoot in our desired location which was Bermuda, so the closest place to Baltimore that had palm trees was Florida!," chuckles David. 

"Miami and Orlando had major curfews in place due to Covid, so we figured we would stay clear of those areas and decided to shoot in Jacksonville, Florida. Our dancers traveled from Atlanta and not only brought choreography to the video but also doubled as leading ladies. Oh, it was challenging, but at the end of the day we had so much fun and we hope that our fans feel that in the video," shares Dante.

The mid-tempo groove is lifted from their recently released chart-topping album Rebirth available on all streaming platforms via the SRG ILS Group.

"The inspiration behind this album was birthed out of our experiences, both personally and professionally. Musically the album embodies elements from the classic era of R&B which we thought were important to preserve but still be able to incorporate a 2021 perspective," mentions Ruff Endz.

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